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Welcome to Plan B Group, please be advised that our address has changed. We are now located at 2109 Commerce St, Dallas, TX 75201.
Through brand makeovers, brand regeneration and the creation of new brands, we create clarity out of confusion and a clear voice out of noise.
We can define the story, awaken the brand's soul and take dreams from idea to action through architecture, interior design, graphic design, product design, package design, logos, copy, menus, collateral materials, uniform design, communications, media and staff training.
Brand DNA is the art and science of genetically engineering a brand by identifying the core elements that are hard-wired into the brand experience at virtually all guest touch points from the beginning.
The process provides clarity about what makes you different, better and faster than the competitive market resulting in a brand that treats people like it already knows them.
As design alchemists, we create truth in design that speaks to the brand and your guests knowing that once operational, it is people who flow within the space and people themselves that decorate a room through their presence.
Thoughtful and innovative use of space, light, color, art, music, style, feel, fit, flow, scale, layers, detail and comfort drive the design detail at all levels.
Harmony, visibility, inspiration and flow are combined to create compelling storefronts and extraordinary interior spaces that reflect a commitment to people, planet and profit.
Freestanding buildings, new in-line spaces or end-caps, historic restorations, restaurants, bars, hotels are transformed into timeless, landmark destinations.
Conceptual thinking and problem solving begins our creative search for new ideas and solutions. By identifying patterns or connections, and addressing key underlying issues we are able to create unified visual identities that catapult a brand from the everyday to the unforgettable.
Openness to new ways of seeing the world and a willingness to explore guide our way.
No matter where you are operating, you are going to have to decide exactly how your company is going to compete and how you are going to position your company to be a superior performer. Through strategy, research and planning we are able to help guide you in reaching this goal.
Thank you to all of the clients we have worked with in the past and the clients we are currently working with, it has been our privilege to partner with you on all of your endeavors.