ROYCE RING
FOUNDER, PRINCIPAL
Royce Ring is widely regarded as one of the most successful and innovative restaurant developers in the country. Raised by mom and pop restaurateurs in Phoenix, Arizona, Royce was always destined to become the restaurant design and branding mastermind he is today. He attended Arizona State University and went on to live and work in Arizona, Sydney, Australia, Chicago, and Dallas. Early in his career, he held key leadership roles - serving as Managing Director of Greater Union’s Restaurant Group in Sydney, Australia, and later as EVP and Partner at the Chicago-based restaurant development group, Carlson Restaurants Worldwide. He subsequently served as a Principal at Knauer Inc. before founding Plan B Group in 2005.
Over the course of his 30+ year career in the restaurant and hospitality industries, Royce has worked across 14 Texas cities, 25 states, and 10 countries. He has collaborated with hospitality giants including Yum! Brands, Darden, Carlson, Ambridge, Henry S. Miller, Hyatt Regency, Front Burner, the U.S. Navy, Radisson, The Greenbrier, the University of Houston, and The Statler Hotel. As a visionary and entrepreneur, Royce has also co-owned and co-created a number of acclaimed concepts such as Bolsa, Bolsa Mercado, Pie Tap, Velvet Taco, La Duni, Mexican Sugar, Nikita, Tom Tom Noodle House, and Whiskey Cake.
Royce has provided guidance, inspiration, and creative vision to countless hospitality clients. As the driving force behind Plan B Group, he currently oversees all operations and leads every commercial project with a hands-on approach.
Royce lives by his life mission to travel the world in search of people to compliment.
TOM WEBER
NCARB, LEED AP CERTIFIED LEAD ARCHITECT, PARTNER
Born and raised in Dallas, Tom has deep roots in the tight-knit Park Cities community. He pursued his passion for design at the Fay Jones School of Architecture at the University of Arkansas, earning a Bachelor of Architecture degree.
Following graduation, Tom gained valuable experience working in Santa Fe, New Mexico, and Vail, Colorado before returning to Dallas. He became a licensed architect in Texas in 2000 and has since earned reciprocal licensure in more than 15 states through his NCARB certification.
Early in his career, Tom focused on custom single-family residences before joining Plan B Group in 2009. He quickly made his mark as the architect of record on prominent early projects including Velvet Taco, Whiskey Cake, On the Border, and Joe’s Crab Shack.
In 2013, Tom created and opened Bowlounge, a boutique bowling bar in Dallas’ Design District. Bowlounge remains a local favorite and opened a second location in Fort Worth in 2020.
Today, Tom continues to lead commercial design projects with a strong understanding of both operational needs and design integrity. He also heads our bespoke residential studio, specializing in custom single-family homes as well as ranch and lake properties across Texas.
When not in the office, you can find him riding his Vespa through the Italian countryside.
ALAN STINSON
BUSINESS & FINANCIAL ADVISOR, PARTNER
Born in Sundance, Wyoming and raised on a farm in the Dallas Metro Area, Al graduated from the University of Texas at Austin with a CPA. After a distinguished career in the financial industry, he rose through the ranks from CPA to Partner at Deloitte Touche, and later served as CFO and CEO of Fidelity National Financial. Today, the various companies that Al has been involved with have a combined market capitalization of approximately $70 billion.
Al remains actively engaged as an investor, board member, and strategic acquisition partner across a diverse range of industries including restaurants, logistics, recreational vehicles, wineries, artificial intelligence, and even horse racing - with involvement in 2023 Horse of the Year, Flightline.
In 2021, Al and his family opened Hill & Vine and Sunday Supply in Fredericksburg, Texas - a milestone in their growing hospitality portfolio. In addition to their entrepreneurial ventures, the family founded the Stinson Family Foundation, which supports educational and children’s non-profit organizations.
A passionate home chef, Al ages his own meat and is known for hosting fabulous dinner parties, earning him the nickname “grill master” among friends and family.
BRADY URRUNAGA
STUDIO MANAGER
Brady holds a Bachelor's degree in Recreation and Leisure Management with a minor in International Tourism from Ferrum College in Virginia. With over 20 years of diverse experience in the hospitality and entertainment industries, he has contributed to every aspect of launching and managing ground-breaking concepts - from design to staff training. Raised bilingual and bicultural in Lima, Peru, Brady brings a distinct perspective to every project, shaped by his work in resorts, restaurants, bars, and lounges all around the world. In addition to his role as Studio Manager at Plan B Group, Brady oversees all special operations for commercial projects. He brings his musical expertise to audio visual strategy and music program curation, and plays a vital role in staff training, as well as uniform and tabletop design.
Beachside with a Chilcano in one hand and a montecristo in the other - that’s his happy place.
ANDRES LIPCHAK
ARCHITECTURAL DESIGNER
A native from Monterrey, Mexico and a graduate of the University of Texas at Arlington’s College of Architecture, Andres brings over 16 years of experience across hospitality, commercial, and high-end residential architecture. At Plan B, he develops projects from conceptual and schematic design through to construction documentation and administration. With a strong command of both creative design and technical execution, Andres turns great ideas into exceptional built realities.
Off the clock, Andres trades blueprints for ball games and family time - pitch-perfect balance.
ALBERTO RODRIGUEZ
ARCHITECTURAL DESIGNER
A graduate of the University of Texas at Arlington’s College of Architecture, Alberto brings over 11 years of professional experience, with extensive work in the hospitality and commercial sectors. A master communicator, he seamlessly coordinates with structural, civil, and MEP engineers, kitchen designers, landscape architects, and city officials. Cool, calm, and collected, Alberto designs and develops commercial projects from concept to completion with a focus on efficiency, functionality, and thoughtful design execution.
Alberto’s serious about the work, never about himself.
MINAS HALKIAS
INTERIOR DESIGNER
A graduate of the Fashion Institute of Technology in New York City, Minas began his career in high-end residential design, where he honed his meticulous attention to detail and developed a sharp eye for sophisticated interiors. Over the past 12 years at Plan B Group, he has led numerous commercial projects and now also oversees all bespoke residential interiors. Minas’ expertise in space planning, finish selection, and the curation of furniture and lighting plays a vital role in bringing any space to life.
Minas is a man of intention, with purpose behind every move he makes.
YAEL MALICH
INTERIOR DESIGNER, COPYWRITER
A graduate of Toronto Metropolitan University’s School of Architectural Science, Yael is Plan B’s Swiss Army knife. With expertise spanning interior design, copywriting, website design, and architectural photography, she brings a sharp creative eye and a versatile skill set to every commercial project. From concept ideation to cohesive execution, Yael is an invaluable asset at every stage of the process.
She’s patiently waiting for disco’s return, but still grooving in the meantime.
RAQUEL GAMBOA
ARCHITECTURAL DESIGNER, INTERIOR DESIGNER
A graduate of Fay Jones School of Architecture in Arkansas, Raquel applies her design sensibility to far more than architecture alone. At Plan B, she is deeply involved in every phase of commercial project design. Whether crafting interiors, murals, signage, or packaging, her colorful freehand sketches are an essential part of her creative process.
Raquel doesn’t just walk through life - she dances.
GINA BENDER
BRANDING, DESIGN, ILLUSTRATION
Born and raised across Dallas — from Oak Cliff to North Dallas, Denton to East Dallas — Gina is a true Dallasite through and through. A graduate of the University of North Texas’s Communication Design program, she brings over 13 years of experience spanning art, illustration, and branding.
At Plan B, Gina helps clients define and express their unique identity through logo development, packaging, signage, murals, uniforms, merchandise, and marketing assets. Her work blends creativity with strategy, crafting brand stories that resonate on a human level.
When she’s not designing, she’s probably painting, exploring Dallas’s food scene, or dreaming up her next big idea over coffee.
JESS ROMAN
BUSINESS ADVISOR
Jess serves as the primary point of contact for Plan B in the Phoenix market. With a professional background that spans hospitality management and a long, successful career in commercial banking, he brings a unique blend of people-first intuition and analytical thinking to every engagement.
His expertise lies in business development and relationship building, always guided by a long-term commitment to client success. Jess is known for his thoughtful, right-brain/left-brain approach to problem-solving and his belief in going above and beyond.
A personal motto he often shares: “The extra mile is never crowded.”