Greenville Avenue Pizza Company (GAPCo.) has a bold and unmistakable brand voice - playful, eccentric, and just the right amount of punk. At GAPCo., craftsmanship is everything, which is why we embraced the compact footprint by placing the pizza ovens and assembly line front and center. Guests can sit right across from the action, watching their pizza crafted by hand in real time.

We leaned into a playful, grunge-inspired aesthetic with sketchy, doodle-style packaging, clever copy on the menu, and one of our most hands-on uniform projects to date. Custom-designed, distressed leather utility harnesses not only reflect the brand’s rugged, no-frills personality but also serve as functional gear for a fast-paced, craft-focused kitchen crew.