Flock & Fresh
@flockandfresh
@flockandfresh
@flockandfresh
@flockandfresh
@flockandfresh
@flockandfresh
Flock & Fresh
Flock & Fresh is fast food reimagined, introducing a fresh, modern sensibility with a distinctly soft, feminine point of view.
Our design centered on creating a space that felt bright, comforting, and effortlessly playful. A palette of warm peach tones was layered with vibrant hits of orange and yellow, balanced by crisp whites and grounded with soft greens. The result is a color story that feels both uplifting and approachable.
Natural light pours in through an opened, pushed-back storefront, blurring the line between interior and exterior patio. Inside, delicate pendant lighting and soft spot illumination create a warm, flattering glow, designed to feel as good in person as it does on camera.
Custom murals wrap the space in expressive, organic linework, paired with bold, optimistic messaging that reinforces the brand’s tone of voice. Every surface becomes an opportunity for storytelling.
At the heart of the dining room, a sculptural banquette canopy in the form of a traditional chicken coop anchors the space. This architectural gesture introduces rhythm, intimacy, and a sense of place within the open plan.
Thoughtful details carry throughout: fresh-cut flowers at every table, layered greenery along the patio, and moments of softness against clean, efficient forms.
The result is a fast-casual experience that feels elevated yet easy. Flock & Fresh is elegant, lively, and welcoming. A place where the environment is as fresh, vibrant, and feel-good as the food itself.
Project Scope
Brand DNA
Architecture
Interior Design
Art & Signage
Photographer
Plan B Group