Shorty’s | Coneys & Cocktails
Shorty’s | Coneys & Cocktails
Shorty’s is rooted in place and memory. Set in McKinney’s historic downtown square within one of its oldest buildings, originally constructed in 1875 as the First National Bank. From the outset, the project carried a responsibility to honor that legacy while introducing a new, energetic chapter.
Working closely with a client who brought a clear and passionate vision, the concept was shaped around a nostalgia-driven coney shop: playful, familiar, and full of personality.
The exterior restoration balances preservation with presence. A refreshed facade, hand-painted storefront graphics, and a custom neon sign modeled after an original 1920s sign once mounted on the building, reestablish Shorty’s as both a nod to the past and a vibrant addition to the square.
Inside, the space channels the spirit of a classic Northeast hot dog shop, anchored by a linear, shot-gun style bar that creates energy and immediacy. A layered material palette: white subway tile, warm wood paneling, leather seating, and vintage-inspired lighting builds a setting that feels authentic without being overly referential.
Details carry the story: push-pin style menu boards, a striped canvas awning, collected frames and artifacts, and moments of unexpected humor woven throughout. The brand’s irreverent voice shows up everywhere, from signage to merchandise to uniforms, all creating a cohesive, memorable identity.
The result is a space that feels timeless yet alive. Rooted in history, driven by character, and designed to cultivate a loyal, enthusiastic following.
Project Scope
Logo Design
Architecture
Interior Design
Signage Design
Menu Design
Packaging Design
Uniform Design
Merchandise Design
Photographer
Plan B Group