Taco Ranch
Taco Ranch
Hola Y’all! Welcome to Taco Ranch in Pigeon Forge, Tennessee - a modern Western saloon built with small town character, and big city dreams.
Our vision was to elevate the fast-casual dining experience by blending two cultures celebrated for their layered designs, vibrant ambience, and heartfelt hospitality. At Taco Ranch, Western ranch spirit meets exotic Latin flair in a union that feels downright irresistible.
We started with a foundation of Western influence - warm natural woods, a stone facade, bronze accents, ambient lighting, and a striking longhorn mount - creating a grounded, inviting atmosphere. To this we layered in Latin character: patterned bar tiles, a vivid palette of amber and earthy greens, and even a luchador mask gracing our beloved Taco Ranch pigeon.
The facade was pulled back to form a shaded patio, lush with greenery, hand-painted cactus murals, and framed by a rustic ranch gate. A large garage door connects indoors and out, often rolled up to invite natural light and a refreshing breeze. Inside, the dining room hums between a lively open kitchen on one side and a fully stocked, statement-making bar on the other. And the restrooms? Think wood-clad outhouses - reimagined with a playful twist, right inside the restaurant.
Taco Ranch isn’t your typical fast-casual spot. It’s curated yet easygoing, dynamic yet welcoming - a place of rustic elegance where you’ll want to sit back, relax, and stay awhile.
Project Scope
Brand DNA
Name Generation
Logo Design
Architecture
Interior Design
Art & Signage
Menu Design
Packaging Design
Uniform Design
Photographer
[ Architecture, Interiors & Food ]
Plan B Group